Merchant Card Procesing Gift and Loyalty Cards




Merchant Services, Gift and Loyalty Cards 
Credit Card Processing, Gift and Loyalty cards.
An estimated 10 to 15% of consumers never cash in cards.  30% of card value is never redeemed.
 Unused value on cards is money in the merchant’s pocket!
Among gift card purchasers:
  • 56 % prefer having the ability to reload or add value to a card once used.
  • 69% prefer a card for which they can choose the stored value versus pre-sets.
  • Consumers are 10 times more likely to buy a gift vard over a paper certificate.
Advantages for the retailer?
  • Studies show that people spend more on gift cards than on gift certificates.  The average gift card denomination in 2008 was $50-twice the amount chosen for paper gift certificates.
  • According to a January 2008 Big Research survey, 50.9% of gift card holders have spent much more than the value of the card when redeeming it.
  • Research shows that people buying with gift cards are less fussy about the prices they are paying.
  • Retailers are partial to gift cards because returns are reduced in comparison to gifted merchandise returned because the recipient did not like the gift.
  • Gift cards have served to smooth out the drastic sales drop after Christmas, as gift card recipients return to stores to shop.
  • While both gift certificates and gift cards are sold in various denominations, pre-set at purchase, with a gift certificate you have to give cash back for the unused portion of the certificate value.  With a card, that unused value remains on the card, and may never be spent.
  • Better reporting and tracking – go online and see activity by store, card, etc.  Tracking paper gift certificates is difficult.
  • Eliminate fraud – cards are difficult to duplicate!
So…if you already accept credit cards and have a terminal or POS system, you can also issue and accept gift cards and loyalty cards.  Your bankcard processor will add the necessary programming to your existing hardware.
You can choose from a variety of pre-designed gift and loyalty card templates, or have a custom card created with your store logo.  (Even the pre-designed ones will carry your store name.)

If you have any questions about setting up a gift and Loyalty Card Program contact us we can answer all of  you questions

Rob Olson, Owner
Quantum Merchant Services
1-888-881-0657, ext 707
http://www.processingquantum.com

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