Accept Credit Cards Online

Top 5 Little-Known Ways to Use a Payment Gateway

Sometimes when we say “payment gateway,” people look at us like we are speaking a foreign language. “What is a payment gateway?” they ask. According to a recent survey, a payment gateway can be the difference in seeing $3 million and $5 million in revenue each year. Why? Because a business that both has a website and can process payments through their website is generating a TON more revenue than someone who doesn’t.
If you’re not experiences in the credit card payments processing industry, it's worth asking what a payment gateway is or why you should consider adding one – regardless of whether or not you already have a way to accept credit cards. Let’s first talk about what a gateway is and then review why you should consider adding one for your business.
A payment gateway is simply another way for your customer’s credit card info to get to your processor. The gateway provides an avenue for that sensitive data to travel safely over the Internet. You can use your gateway to process payments through your online shopping cart or eCommerce store.
Cool things to do with your gateway
  1. Add Recurring/Subscription Billing
    Do you find yourself processing the same customer’s credit card,  month after month? If so, you’re a excellent candidate for the subscription billing feature built right in to your gateway. Simply ask your customer if they’d like to enroll in your monthly program and, if they say yes, enter their credit card info into your gateway ONCE, set billing intervals and pricing and you’re done. Your customer will automatically pay you monthly without you having to call them to collect – saving you time and helping you keep your loyal customers on the books.
accept credit cards online, online credit card processing

  1. Add a Donate Now Button for Not-For-Profits
    Would you like your donors to be able to contribute online? A payment gateway can be setup to process online donations for your non-profit organization or church. With the simple click of a button, your supporters can contribute to your cause.
  2. Become a Virtual Terminal
    Is your trusty credit card terminal on the fritz, or maybe you don’t even have a physical terminal at your location – perhaps you’ve just got a computer. As long as that computer has an Internet connection, you’ll be able to log into your payment gateway and process a transaction. You can run sales, void transactions and view reports all from within your gateway’s dashboard. Using a gateway in lieu of a terminal is a great option for someone with Internet access and computers but no traditional terminals. You can even setup register or POS “kiosks” all around your shop!
  3. Setup an Online Shopping Cart on Your Website
    You don’t need to spend an arm and a leg paying a web developer to build you an eCommerce storefront. With many gateways, all you need to do is generate a snippet of code and copy + paste that code onto your existing website. A gateway-based shopping cart is a wonderful option for a business with just a few key items they want to sell online. If you maintain a massive inventory of widgets, you will still want to invest in a more robust eCommerce storefront web solution.
  4. Email Your Invoices
    How much time do you spend trying to collect from your customers? Do you find yourself mailing out invoices only to be calling those customers 30 days later to try and collect payment? Certain payment gateways  let you send your invoices electronically via email to customers. Simply create an invoice, enter the customer’s email address and hit “send.” Your customer will receive an email with a way to “click and pay now” without needing to prepare an envelope or check. You can collect these email addresses for later use in your online marketing efforts, too!
Chances are, there’s at least one way you could benefit right now from opting in to a payments gateway program at your business. If you’d like more information on the Quantum Online Payment Acceptance Gateway specifically, we’d be happy to tell you more about it. call 888-881-0657 ext 302 for more information.
Rob Olson, President
1-888-881-0657

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